Panache: We go BEYOND CATEGORY™ in everything we do!
An attitude; confidence combined with a grace in movement, exhibited in grand situations on the world’s biggest stages while at maximum output.
As an American brand, we combine attitude, ingenuity, and style with an unrelenting obsession to make things better, for the purpose of bettering ourself and others.
Who rides with Panache.
Cyclists who exhibit a dedication and commitment beyond compare in pursuit of greatness in a sport where epic is the norm.